The automotive industry is being reshaped by technology, from electric and connected vehicles to AI-driven solutions. Gain insights into how TAO is supporting its automative clients through these transformative trends.
Technology is driving the growth of the automotive industry and creating new business opportunities. From the development of electric and connected vehicles to the expansion of autonomous vehicle technology, the widespread adoption of advanced digital technology transforming how cars are designed, manufactured, and used.
Be it the world’s transition to clean energy and sustainable mobility, growing consumer preference for connected in-vehicle software solutions, or global supply chain disruption due to pandemic or trade disputes, several emerging challenges are compelling automakers to reshape business models.
At TAO Digital Solutions, we are helping automakers to realign their business strategies and practices to capitalize on this evolution. Sudhir Mathur, EVP & CRO, explains the dynamics of technological impact in the automotive industry and how TAO’s cutting-edge tech solution makes vehicles safer, smarter, and more futuristic.
1. What are the key technological trends in the automotive industry?
Several emerging trends are shaping this industry, making cars safer, more efficient, and more connected. The top five trends dominating the automobile ecosystem would be electrification, integration of internet connectivity into vehicles, autonomous driver assistance systems (ADAS), shared mobility, and Vehicle-to-Everything (V2X) Communication enabling vehicles to communicate with each other, infrastructure, pedestrians, and other devices allowing for real-time exchange of data, improving safety, traffic efficiency. It is no longer a secret how automakers leverage artificial intelligence (AI) and machine learning with offerings such as Intelligent Infotainment Systems, Predictive Maintenance and Diagnostics, and Autonomous Driving.
2. How is digital technology improving current challenges faced by automakers?
Digital technology is a key driver for automakers helping with Supply Chain Optimization through advanced data analytics; automakers can gain insights like never before, helping in improving efficiency, reducing costs, and minimizing supply chain disruptions. Data-driven decision-making using big data and AI optimizes solution offerings for connected cars enabling automakers to collect and analyze data from vehicles to optimize business strategies for improved competitiveness and profitability. Many automobile brands are taking the help of digital product engineering companies to elevate the customer experience by offering advanced features and services such as infotainment systems, remote vehicle monitoring, and on-demand services.
3. With 5G and IoT integration, can we expect new safety features and infotainment options?
Yes, integrating 5G and IoT in automotive enables new safety features (V2V, V2I) and advanced infotainment (seamless connectivity, personalized content, enhanced UI, OTA updates). It also enables personalized content recommendations, high-quality multimedia content streaming, local recommendations, and tailored services.
Infotainment systems can incorporate more advanced user interfaces, such as augmented reality (AR) displays or gesture recognition, providing intuitive and immersive interactions.
4. Apart from 5G, what is the other technology enabler to support developing and deploying connected car services?
Cloud is the key backbone that enables the development and deployment of connected car services. It facilitates collecting, processing, and analyzing massive amounts of data generated by vehicles and connected devices. Automotive cloud solutions offer various applications, including supporting shared mobility services like ridesharing or carsharing. Additionally, the cloud enhances security, reduces data breach risks during real-time data transfers, and provides scalable and cost-saving infrastructure for Original Equipment Manufacturers (OEMs).
5. Does advances in computing and connectivity increase vulnerabilities to cyberattacks?
As vehicles become increasingly connected and reliant on computer systems, they become more vulnerable to cyberattacks compromising their safety and functionality. Therefore, automotive companies must adopt robust cybersecurity measures such as encryption, multi-factor authentication, regular software updates, and security testing in order to prevent malicious attacks.
6. Connected Car 4.0 solutions with TAO Digital Solutions
In this rapidly evolving market, TAO Digital Solutions is a partner to leading automakers to build a competitive edge for themselves. Leveraging our expertise around big data, mobile, and web development on the cloud, we have been engaged to build high-quality connected car platforms with best-in-class features enabling B2C and B2B functionalities like autonomous navigation, remote services, personal device integrations, Digital personal assistant, OTA updates, vehicle connectivity, fleet management, carsharing, ridesharing, etc. TAO also has a Connected Car 4.0 platform/framework, which any automaker can quickly adapt. Overall, it is designed to provide a seamless driving experience with advanced safety, connectivity, and performance features.
The automotive industry is undergoing a seismic shift driven by the convergence of electrification and digitization. Regulatory pressures and consumer demands for digital capabilities in vehicles accelerate this transformative era. Automakers must recognize the value of software quality, ecosystem resilience, sustainability, and brand experience to thrive in this new automotive landscape, where vehicles are seen as platforms for a burgeoning digital ecosystem.
